How It Began – Our Idea of the Perfect Wealth Management Firm
Consider this: You receive a windfall of several hundred thousand dollars and meet with your financial advisor. You already have an idea of how you’d like to manage the money. What kind of advice will you get?
Most advisors genuinely want to help—but they work within a system where compensation often depends on what you do with your money. Even well-meaning advice can be shaped, consciously or not, by how it affects their income.
Fee-based models help, but they don’t eliminate conflicts. The industry is filled with hidden incentives that aren’t always obvious to clients.
We set out to do things differently. By charging a flat percentage of your total net worth, our compensation stays the same—no matter how you use your assets. Whether you invest, pay off debt, or buy real estate, the effect is the same: it impacts your net worth.
That means we can offer truly objective advice, fully aligned with your goals—because we’re only rewarded when your overall financial life improves.
Fees Based on Net Worth – Not Just Assets Under Management
Our fee model is based on a client’s net worth, not just assets under management at a specific custodian. Think about that—this ensures our interests are fully aligned. If we, as your wealth advisor, help grow your net worth, our compensation grows as well. In our view, this is the purest form of a compensation structure.
Consider the earlier example: After receiving a windfall, you decide you want to pay off the remainder of your mortgage. A typical financial advisor might hesitate to recommend this—not due to a lack of integrity, but because they wouldn’t benefit financially. Instead, they would likely suggest investing the money in a way that generates higher fees for them.
With our net worth-based fee model, we can provide truly unbiased advice. If paying off debt is the best decision for you, we fully support it because it increases your net worth. Our compensation isn’t tied to specific investments, ensuring that our guidance remains free of conflicts of interest.
This is just one example, but the key takeaway is clear—our interests are 100% aligned with yours.
The Coming Storm – What’s on the Horizon?
We believe the traditional portfolio strategy that has worked for decades is facing significant challenges ahead. If a large portion of your portfolio is allocated to fixed income or cash, you may be in for a difficult ride. The sheer amount of debt our country will have to manage in the coming decades is staggering, with high inflation being the most likely outcome. While solutions exist, they require ongoing diligence and a deep understanding of macroeconomic trends.
Our goal is simple: to preserve and grow our clients’ purchasing power in real terms. It’s not enough to merely keep pace with market benchmarks—or worse, to fall just short of them year after year. If that has been your experience, it likely means you’ve already lost purchasing power. We aim to help our clients recognize the real challenge and develop a strategy to overcome it.
My Story
I founded PRR Wealth Management (originally Peritus Wealth Management) in 2022, bringing with me nearly two decades of experience in wealth management and financial advisory services. Before entering the financial world, I spent over a decade playing professional golf around the world. My journey in financial services began in 2005, and navigating client portfolios through the 2008 financial crisis deeply shaped my investment philosophy, instilling a strong focus on risk management. This experience drove me to further enhance my expertise, leading me to complete a Master’s in Quantitative and Computational Finance from Georgia Tech in 2017.
Over my career, I have developed deep expertise in alternative investments and their strategic role in portfolio construction, focusing on enhancing returns while maintaining strong risk controls. My approach to wealth management is highly personalized, and I intentionally maintain a boutique practice to ensure each client receives detailed attention and customized strategies.
When not managing client investments, I enjoy life on my small farm with my wife of 32 years, Sabrina. Our home is complete with three horses, two pampered dogs, and eleven chickens. I’m also a proud father to three grown children and look forward to someday adding “grandpa” to my list of titles. Recently, I’ve had the privilege of returning to my golf roots as an assistant coach for both the men’s and women’s golf teams at Berry College.
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